As we previously reported, Lanvin's collection for H&M is due to hit the stores November 23rd, and this week the chain has taken drastic measures to prevent the buzz from dying down by releasing an ad featuring four outfits. Images of the full collection are due to be released online on November 2 in a short film.
According to Lanvin Designer Alber Elbaz, "H&M approached us to collaborate and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public." In other words, don't get it twisted; just because you'll be able to get the label at a mall near you doesn't make any less exclusive ( insert sarcastic eye rolling here )
Interestingly, an intrepid commenter on The Fashion Spot has pointed out that the looks shown in the ad are more than slightly reminiscent of styles Lanvin showed on the runway in 2008 and 2009. (Compare for yourself here) What do you think - is this a matter of a designer staying true to their vision and artistic style, or is Lanvin merely presenting cheap knock-offs of their own line ? Which, if true, is Tres lame.
A second image is due to be released later this week, so better cancel any plans you may have made and stand by...